Instagram & Snapchat AR Filters
At Studio RB, At Studio RB, we design custom Augmented Reality (AR) filters like Instagram filters and Snapchat lenses that help brands stand out on social media. These aren’t just fun add-ons — they’re powerful tools that make your brand interactive, shareable, and unforgettable.
Why Are AR Filters a Powerful Marketing Tool?
When a user tries your filter, it becomes visible to all their followers, who can also use the same filter — creating a ripple effect of organic visibility. This single interaction can snowball into thousands of impressions without you spending extra on ads. 📈
And when you combine an AR filter with an influencer campaign, the results multiply. Influencers showcase the filter, their audiences adopt it, and suddenly your brand isn’t just seen — it’s experienced and shared by thousands of real people. The best combo for reach + recall.
Our Expertise
Our team has crafted numerous immersive AR filters for brands using advanced techniques from Meta’s AR toolkit, including:
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Target tracking
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Body and hand tracking
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3D animation
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Object reveal
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Dynamic fields
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And more
Many brands pair AR filters with Social Media Campaigns for maximum reach and engagement.
Our Process
We begin by understanding your brand and campaign goals, then align on the creative direction with moodboards and references.
01 - Initial Call
Together we align on the creative direction with references, style ideas, and a clear plan.
02 - Concept
Once design elements are finalized, our team develops the filter in-house.
03 - Development
We share a test version so you can experience it before launch. After your go-ahead, the filter is submitted to Instagram or Snapchat.
04 - Testing & Approvals
Once live, your filter gets its own dashboard — showing opens, shares, and captures so you can track engagement.